Two Companies Compete with their Perspectives

So, my weekend involved two days of shooting for two different organizations, and both gave different perspectives of how they view themselves and their property.

So, let's start with Saturday or Day 1. I woke up super early, like at 8:15 am early and got ready. I then headed toward the Bloomington Minnesota area and entered the Remada Hotel. I asked directions to where the meeting was taking place and I entered the room. I was surrounded by people who as many people would say have drank the cool aid.

So, as I was about to pull out my camera to start recording some of the presentation to help out the local committee, A woman from up front gave a very big word to everyone. NO RECORDING IN THE HALL. So, I calmly took my Canon 7D and Cowboy Studio and put it back into my bag. I then got a look from the main man I do my filming for Lucky and the two of us went out of the hall and began recording some of the people we ran into from North Dakota.

Afterwards, I went back in and with Lucky's advice/what he wanted I decided to ninja some video shots of Lucky and his business partner giving some advice to how to be a better seller of selling travel to people. Now I'm not great salesman so I'll just give you a link here if you care about traveling for cheap, and you can check out all of the cheesy videos that Lucky and I hope to change to show how people's lives can really be changed.

Now let's compare that with today. Today I was invited to shoot at the Hyatt hotel in Minneapolis for a spiritual health and wellness expo, which had many people speaking who are in the spiritual field, including those that are mediums and intuitive.

I set up my camera alongside my other camera operator and we shot everything throughout the day. They were much more open and because of that, we were given the opportunity to shoot many of the booths, and talk to many of the individuals.

Now I'm not going to upload any of the footage that I shot at the expo from today, because I'm not sure how the expo users want to use it, but I hope to do it soon.

I'll keep you updated.

Building a Brand

Yes, you read that right, a brand. It's one of the most important thing to sell whatever product you have is to be branded. It's also one of the most difficult. How do you seperate yourself from everyone else, what makes you unique, what's your niche. This is one of the main jobs as a video professional, to weed through all of what makes your client the same as everyone else until you find the thing that makes him unique, unlike anyone else.

The reality is that this could be anything from location, to equipment used, to formal training, to product, but it comes down to finding out what makes your client special, and usually involves answering the why question. Why should I use you verses your competitor, or why do I need you more than the other guy down the street.

I'm writing this at the moment, because I am building a brand at the moment for several people as well as myself. I'm trying to get myself to stand apart from my other competition, I'm trying to show why you should pick me over Jimmy or Sally down the street, I'm trying to find my niche in this big city, and if I were blatantly honest this is one way that I am doing that, by writing about my experiences when it comes to film and video.

The image I'm trying to give off is that I know a lot about the internet and network marketing. That I know how how to get hits to your website or blog, because look I've gotten hits to my website/blog. I know how to optimize your website and ad campaign to hit the most amount of people effectively, but that I also know how to create the content for your website to progress you to the next step in your company's direction.

As I talk about branding more, I'll give a concrete example of a client I'm working with, Lucky, now Lucky works for a network marketing company that sells travel to people, and what he gets money for is when people sign up for the travel company through him. So how do we brand him? Well currently we are starting to take down stories of his partners/clients who have gone on trips around the country and have begun releasing them on youtube and his website.

They are simple stories, but they drive home a point that people want to enjoy life, and have fun. This ultimately links back to that if you want to have fun and enjoy life, you will want to contact Lucky, because he is the fun maker, and without him you will not have fun. I've embedded a video so that you can watch the first of these videos that have been released to youtube.

A shot from Mankato

Here is some video I shot yesterday with Lucky and Rich in it explaining how they were going to try to take over the Mankato area with World Ventures and some of the hardships that they and current college students feel about finances. I'm probably going to be shooting a lot more videos with these two goons and other people as well.

I hope to keep you updated on not only this project but others as well, but for now I have to get back to putting the finishing touches on the Lucky Linda commercial. Hoping to have the storyboard done soon. Pictures will come out tomorrow of the storyboard after we shoot.

Mankato

Ran down to Mankato today with my buddy Lucky and his friend Rich. I had my camera and they had their selling know how. We met with Rich's cousin about trying to get her and her friends to join world ventures. Now for those that don't know what World Ventures is, it's a travel based network marketing company that Lucky and Rich are apart of.

So as the video got done I shot little testimonies of the people that were there and got a testimony of one of Lucky's other business partner as well. It all seemed to go very well and I think that being their video specialist could be pretty well for me.

I'll keep you updated on some of the video work I shot for this and other pieces. I also hope to get the muppet head finished tonight. Pictures will follow.

Like a woman

Like a woman, we have changed our mind on the skin type of the muppet head. We are planning on adding the same fabric that made up the muppet's hair to the rest of his head. We are also planning on giving the man teeth to make him look more like an animal instead of a man. It should be good, but it just means more work for myself, and it all has to be done by tomorrow. It looks like it could be a long night, but I hope not to late. Pictures will be updated, when the muppet is complete.

On another note though, I'm heading to Mankato in about an hour to shoot some video for my buddy Lucky and his network marketing company World Ventures. I'll fill you in with more information after I get done with it.

Until next time readers,
Keep it Classy.