Yes, you read that right, a brand. It's one of the most important thing to sell whatever product you have is to be branded. It's also one of the most difficult. How do you seperate yourself from everyone else, what makes you unique, what's your niche. This is one of the main jobs as a video professional, to weed through all of what makes your client the same as everyone else until you find the thing that makes him unique, unlike anyone else.
The reality is that this could be anything from location, to equipment used, to formal training, to product, but it comes down to finding out what makes your client special, and usually involves answering the why question. Why should I use you verses your competitor, or why do I need you more than the other guy down the street.
I'm writing this at the moment, because I am building a brand at the moment for several people as well as myself. I'm trying to get myself to stand apart from my other competition, I'm trying to show why you should pick me over Jimmy or Sally down the street, I'm trying to find my niche in this big city, and if I were blatantly honest this is one way that I am doing that, by writing about my experiences when it comes to film and video.
The image I'm trying to give off is that I know a lot about the internet and network marketing. That I know how how to get hits to your website or blog, because look I've gotten hits to my website/blog. I know how to optimize your website and ad campaign to hit the most amount of people effectively, but that I also know how to create the content for your website to progress you to the next step in your company's direction.
As I talk about branding more, I'll give a concrete example of a client I'm working with, Lucky, now Lucky works for a network marketing company that sells travel to people, and what he gets money for is when people sign up for the travel company through him. So how do we brand him? Well currently we are starting to take down stories of his partners/clients who have gone on trips around the country and have begun releasing them on youtube and his website.
They are simple stories, but they drive home a point that people want to enjoy life, and have fun. This ultimately links back to that if you want to have fun and enjoy life, you will want to contact Lucky, because he is the fun maker, and without him you will not have fun. I've embedded a video so that you can watch the first of these videos that have been released to youtube.
