Sunday, November 27, 2011

This is a business not just an artform


As with any job, you have to think of working in film as a business and not just an artform.

Now, I'm not saying that you can not work for free on a few projects, or that if you find a project you really want to be apart of to offer up your services and possible equipment to the project for discounted/free, but there is a point where you have to analyze not only what your time is worth, but also if you own your own equipment, what your equipment is worth too.

Because if you think about it, you could be busy everyday. It doesn't really matter at what level of skill you have, if you are honestly trying to get better people will always use you and the skills you have. The reality is though that they will use your skills and either pay you nothing or far little to what you are worth.

I mean think about it, do you have classic training in film like from a college or trade school, that cost you money, probably in the 10s of thousands of dollars.

Also do you have your own equipment, like a camera, microphone, audiorecorder, lights. That probably cost you probably at least 2k if it's professional. My equipment cost almost 5k with my computer.

That means that with your craft you need to try to recover at least that amount, and the question becomes how. True, you can work at a local coffee shop or a big box store to pay off your debts, but eventually and hopefully you will be charging money for your craft, and I would recommend at least 200 dollars a day for shooting and 25 dollars for editing to start out with. I know there are people who wont want to pay that, but you have costs too.

And if you are thinking to yourself at this point at least 200 dollars a day, that seems high, it really isn't, it's actually low if you factor everything into your cost and your return. If you own your equipment, good, but what if you didn't. Have you looked into what it costs to rent gear for a day. To give you an example here are the prices to a local Minneapolis company call Cinequipt, for an extremely basic set up.

Canon 7D w/ 28-135                  - $135.00
Manfrotto Tripod w/ Head           - $20.00
Zoom h4n                                 - $30.00
Sennheisser 66 Shotgun Mic      - $20.00
Mic Cable 25'                            - $3.00
Total                                        - $208.00

The above price is to just rent equipment for one day, not a week, or month, just one day. 208 dollars to rent equipment for a day.

So hopefully with this knowledge, I think that telling someone you are willing to work for at least 200 dollars is not a lot to ask for if you own your own equipment. Hopefully, if you break down the cost to rent equipment to the client they will see that you are essentially willing to work for what it would cost someone to just rent equipment, but it doesn't mean that they will.

People are always going to take advantage of whatever they can and because of that it means that as a professional you will need to stand firm on how you price yourselves out. This doesn't just benefit you, but also the rest of us professionals trying to get by on our crafts.

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